Written by Modern shoppers expect retail experiences that are interactive and immersive. Understanding how customers engage is essential for enhancing the in-store journey and informing strategic decisions. To support this, retailers and Quick Service Restaurants (QSRs) are turning to audience measurement tools and retail kiosk solutions to track engagement and uncover actionable insights into customer behaviour.
Enhance In-Store Engagement with Touch Screen Kiosks
A powerful engagement tool that elevates the in-store experience, a touch screen kiosk empowers customers to access information, browse products, place orders, make payments, and interact with brands independently – creating a personalised and interactive journey. At the same time, retailers can expand their range by offering an ‘endless aisle’, allowing customers to explore products beyond what’s physically in-store.
Dynamic multimedia content, such as videos, images, audio and animations, enhances the experience, driving deeper brand engagement, encouraging interaction and increasing upselling opportunities.
Gain Deeper Insights with Audience Measurement
While touch screen kiosks actively engage customers, an audience measurement solution reveals valuable insights into their behaviour and engagement patterns. Using discreet cameras, these solutions capture real-time data on the number of viewers, demographics, attention time, opportunities to view content, and emotional responses at the time of engagement. With these insights, retailers can understand audience behaviour at a granular level – by store, across a network, or by time of day or month, enabling more effective content and marketing strategies – while adhering to strict privacy standards and POPIA compliance.
Leverage Engagement and Audience Insights for Smarter Retail Decisions
Combining touch screen kiosks with audience measurement solutions gives retailers a full picture of in-store engagement. Touch screen kiosks provide interactive digital experiences, while audience measurement reveals who is engaging and how. This data helps retailers and QSRs identify what information, products, or promotions attract attention and encourage engagement, enabling them to optimise content and store layouts, personalise experiences, and make informed, data-driven decisions that boost engagement and drive business growth.
Want to see how Moving Tactics can help you better understand and engage your customers? Get in touch with them today to learn more about their Interactive Digital Solutions and Audience Measurement Solutions.
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