Written by As retail environments become more responsive, data-driven and customer-focused, retailers are increasingly using sensor technology together with interactive retail kiosks to gain better insight into shopper behaviour and deliver more engaging in-store experiences.
Engaging Shoppers with Interactive Kiosks
In retail spaces, touchscreen kiosks function as self-service digital touchpoints, giving shoppers the freedom to browse products, access information and explore promotions on their own. Through dynamic content such as videos, images, animations and audio, these interactive retail kiosks keep customers engaged, while enhanced browsing experiences like wayfinding and promotional search make it easier to navigate the store and discover relevant deals.
‘Endless aisle’ functionality also gives shoppers access to a wider product range than what’s available in-store, extending the in-store experience into a seamless omnichannel journey. While touchscreen kiosks already provide these interactive experiences, their full potential is realised when they work alongside intelligent sensor technologies.
Powering Intelligent Interactions with Sensor Technology
Advanced in-store sensors, including Interactive LiDAR (Light Detection and Ranging) and weight sensors, capture data on shopper movement, proximity, and product interaction. LiDAR sensors emit laser pulses to measure distances with precision, tracking how shoppers move through the store, how long they linger near products or displays, and activity within designated activation zones.
Weight sensors, usually embedded in shelves or product displays, detect when items are picked up or returned, providing insight into which products shoppers engage with and for how long. Combined, these sensors give retailers insight into shopper behaviour and engagement patterns.
Creating Smarter Retail Experiences with In-Store Sensors and Touchscreen Kiosks
Paired with touchscreen kiosks, Interactive LiDAR and weight sensor technologies create a more engaging and responsive shopping experience. These in-store sensors enable interactive retail kiosks to respond in real time, delivering context-aware content such as personalised product information, promotions, or recommendations, ensuring shoppers see the right information at the right moment.
Together, in-store sensors and interactive retail kiosks give retailers valuable insights into shopper behaviour, including traffic patterns, dwell times, product engagement, and interactions with content. Using these insights, retailers can craft personalised and immersive in-store journeys, turning touchscreen kiosks into interactive touchpoints that inform, engage, and captivate shoppers, while enabling data-driven, customer-focused experiences.
Learn how Moving Tactics’ Interactive Digital Solutions and Sensor Technology can help create smarter, more engaging in-store experiences.
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