How Augmented Reality Works at Digitalfren

Now that you understand what Augmented Reality (AR) is, let’s explore how it actually works. At the core of AR is computer vision—a technology that processes the camera feed to recognize objects, surfaces, and features in the user’s environment. This analysis allows AR applications to anchor digital elements, such as text, images, or animations, in real-world settings with accuracy.

For example, imagine pointing your phone at a cereal box and seeing it transform into an interactive board game. The box becomes the anchor for the AR experience, and the game pieces appear to sit on top of it, responding to your movements and interactions in real time.