Written by Digital content has transformed the way we receive information radically whether in online magazines or interactive e-books. The digital publishing platform has been the drivers of this transition by offering the opportunities required to create, distribute and manage contents to online reception. As a creator, marketer or an owner of a business aiming to increase your reach, it is necessary to get to know these platforms.
What is a Digital Publishing Platform?
It refers to a software product offering creators and businesses to create and distribute content online. Through digital publishing, compared to the old fashioned print publishing where paper and ink are used, all content is delivered through sites on the web, mobile applications, and e-readers. The platforms do all the content creation and design, as well as distribution and performance analytics.
Consider it to be a one-stop solution to your online content. A digital or online publishing platform will merge these tasks into one simplified workflow instead of having to use multiple applications to write, design and distribute. This simplifies the creation of professional content and getting it to the readers in different gadgets.
The factors of using a digital or online publishing platform are also important and have some benefits.
By moving to a online publishing platform, you have a number of benefits that can make your content strategy change.
- Wider Horizons: Digital content is not geographical. By having a digital publishing platform, you are able to access a large audience immediately. Any person with internet access can access your publications eliminating the barriers of traditional distribution.
- Increased Interactivity: With the digital format, it is possible to create rich and interactive experiences not possible with print. You may also embed videos, include hyperlinks, come up with clickable photo gallery as well as include animation to enhance your content. This interactivity makes readers eager and makes them spend more time on your contents.
- Useful Analytics: The access to data is one of the greatest benefits of digital publishing. These platforms offer some in-depth analytics about reader behavior like the number of people that viewed what you posted, which articles are popular, and how long readers spend on a single page. This knowledge is priceless when it comes to perfecting your content strategy and getting to know your audience.
- Reduced Costs: Print publishing requires huge costs in terms of printing, materials and delivering. Digital publishing saves these expenses and therefore this makes it a cheaper alternative. The platform might have subscription fees, but they are sometimes significantly less than the print costs.
- More Speed: The process of publishing is a lot faster in the online world. Within hours or days, you have the ability to create and publish, as opposed to weeks and months. You can be more up-to-date and reactive with the latest events and trends with this speed.
Typically used Digital Publication platforms
There are several types of digital publishing platforms, all of which are aimed at a particular content and purpose.
- Magazine and E-book Platforms: Programs such as PageTurnPro digital publishing platform are meant to turn PDF files into interactive flipbooks that resemble the reading a hardcopy magazine. They are the best idea in publishers who want to digitalize their print publications.
- Blogging and Content Management Systems (CMS): WordPress and ghost are ideal blogging platforms that are suitable when a business or a blogger wants to post their articles regularly. They have powerful content management, SEO tools and themes.
- Mobile-First Platforms: There are platforms that are designed to be read on mobile like the Medium platform. They are concerned about clean and minimal designs that enable readers to use their smartphones and tablets to consume their content.
- Corporate Publishing Solutions: Adobe Experience Manager, etc. are examples of companies that provide an enterprise-level solution in large organizations. Such platforms offer sophisticated content management, personalization, as well as multi-channel marketing campaign tools.
Conclusion
The digital publishing platforms do not appear to be merely tools, but rather a chance at establishing a more solid relationship with your audience. These platforms allow you to remain competitive in an ever-growing digital world by allowing you to create dynamic, accessible, and measurable content.
And in case you are willing to take your content to the next level, it is time to study what a digital publishing platform can do on your behalf. The first step is to determine what you want to include in your content and follow up that with doing some research on the platforms to use. The correct platform can simplify your workflow, reach more people and assist you in creating the content that really connects with them.
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