Written by Whether you own a start-up or just want to improve your fashion business, visual branding is something you should invest in. It’s one of the first things people remember, and it lets your business become easily identified in the competitive fashion world.
So, if you want to improve your overall branding, consider improving your visual branding. In this article, we’ll discuss some of the reasons why visual branding matters and how it will strengthen your fashion business.
What Is Visual Branding?
Visual branding is composed of various elements, including logo, typography, colours, photos, and packaging.
- The logo is one of the things that allows a brand to become recognised, especially when there are many other brands around. Usually, a startup is recommended to work with a fashion creative agency when finalising the logo.
- Typography adds the brand’s personality. In addition, it reflects the overall tone of the brand. For instance, if you choose bold sans-serifs, you’re conveying a modern, minimalistic design.
- Colours can set the mood of the brand. If you want it to be energetic and attention-grabbing, choose a bright colour palette.
- Imagery and photography style convey the message of the brand.
- Packaging should suit the overall branding for it to work.
Why It Matters in Fashion
1. Creating a Lasting First Impression
It just takes a few seconds for consumers to judge the visual branding. So, if your visual branding isn’t as attention-grabbing as the others, consumers might not even check what you’re offering. Thus, your products, even if they’re worth buying, may not be appreciated in the market.
2. Standing Out in a Crowded Market
The fashion industry becomes more saturated as days go by. So, as mentioned, one of the benefits of investing in a high-quality visual branding is that it can help you become recognisable even when other brands are around.
For instance, think about the high-level brands, such as Chanel, Louis Vuitton, and Glossier. Even if they’re categorised as high-fashion brands, people can easily distinguish the differences based on visual branding.
3. Builds Emotional Connections
The aesthetic and values of your fashion brand should match the visual branding. It allows the customers to feel emotionally connected, especially if they share the same advocacies as your brand. For instance, if you support sustainable fashion, and it clearly shows in your branding, many customers can proudly wear your products.
4. Consistency Builds Trust
Consistent visual branding helps in building trust. For instance, everything in your social media accounts, website, packaging, and emails should all have a polished, consistent design. If everything looks professionally made, consumers can immediately think that you’ve invested a lot to ensure that your visual branding looks reliable. So, as a startup or a business that’s planning to improve its overall look, you can hire a fashion creative agency for all your visual branding needs.
How to Strengthen Your Visual Branding
1. Define Your Brand Personality
When crafting your visual branding, defining your brand personality should be one of the things to know. If you know your brand personality, you can easily incorporate it with the designs that make up the whole visual design. Of course, your target audience should also get the entire design based on the brand personality. Even if the design is high quality and consistent, you shouldn’t forget about its connection with the audience.
2. Create a Visual Branding Guide
Everything should be curated well, and to become consistent with the visual branding, you should create a brand style guide. It includes the breakdown of every element you use for your visual branding, so that you can do everything as they are supposed to. For instance, the font style, size, and colour should be the same as the other platforms, so that it doesn’t feel like you’re looking at another brand.
3. Invest in Professional Photography
Even if the other elements of your visual brand are well-made, the photos can instantly ruin everything you’ve worked hard for. So, aside from working with a fashion creative agency, you should also invest in high-quality photography.
4. Adapt Without Losing Identity
Trends come and go, but it doesn’t mean you shouldn’t go with them, especially if your target audience is in the younger generations. So, even if you want to retain your identity and visual branding, you can still go with the trends and adapt without creating a whole new identity.
For instance, you can add a subtle fusion of your brand and the current trend, such as using the same colour palette and font style while posting something trendy on your social media platforms.
Final Thoughts
Visual branding in fashion businesses can serve as the voice of the brand. It doesn’t matter whether you’re a startup or have been in the fashion industry for quite some time now; investing in a reliable visual branding can significantly help your brand become successful.
Are you in the process of crafting your visual brand? Share your story with us by commenting below!
ABOUT THE AUTHOR
Aliana Baraquio is a web content writer at Design and Build Co., a specialist digital agency for fashion and luxury brands that helps clients maximise their digital presence and remain agile in a rapidly changing environment. You can catch her browsing the internet for the latest hairstyles and hair care tips in her free time.
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