Web applications are essential to any web-based project; they allow you to engage users, offer prompt responses and increase your brand’s engagement. With constant shifts in the web development industry, it’s essential to incorporate multiple features in your web app to keep up with the trends and competition.
Your web app needs to be flexible enough to integrate new changes and features while offering user-friendliness and ease of navigation. To make things easier, we have discussed the nine essential features necessary for your web app.
Mobile-Friendly Interface
Did you know that over 58% of traffic comes from smartphones? This shows that most of your target audience will access your web app from their smartphones and tablets. You first need to ensure that your web app doesn’t follow conventional web design and has a mobile-friendly interface. Here are a few things to ensure a mobile-friendly interface:
- App’s display automatically adjusts to the screen size of your user’s device.
- Incorporate trendy UI elements that appeal to mobile users and keep things as simple as possible for them
- The loading speed of a web app should be optimized because smartphone users prefer high speed.
Research says that if a web app takes even five seconds to load, you’ll experience a 90% of bounce rate. Bounce rate is the percentage of your visitors who navigate away from your website without viewing it completely. So you’ve to ensure that your web app doesn’t have a sluggish design that sends your users away.
Social Integration
Social integration has become a crucial part of every web app; it keeps your users on your app and helps complete the required call to action. For example, you’ve got a new user who needs to complete the registration process. Filling out a long form can discourage them from moving forward, but if your app has social integration, they can easily sign up/sign in using their preferred social media account. They don’t need to fill out those lengthy forms to access your app.
You need to consider your target audience’s preferred social networks for social integrations. This will enhance engagement rates on your web app, and users can interact with your brand. Let them share their reviews, wishlists, and orders through social media accounts; all this will increase your brand’s visibility.
Push Notifications
Web push notifications are one of the most effective tools for engaging your users. They offer a personal channel and connect you to your customers in real time. Once they allow the notifications, you can send targeted push messages to every customer, depending on their behavior or location. Even if the browser isn’t running, they will still get the notifications, like other apps. Multiple case studies show that push notifications can increase the retention of your web app by 3–10 times, showing how crucial they are.
Live Chat
If you’re a customer-centric business, offering live chat is another essential feature that can keep your users connected to the brand. It enables you to understand their pain points and offer immediate and effective solutions. Nowadays, customers don’t like calling businesses for issues, listening to automated messages, or waiting in queue lines. Everyone needs quick solutions, and live chat lets you do that. Customers feel valued when they get practical solutions and stick to your brand.
You can build better customer relationships by answering their questions and taking some time to know more about them.
Web Payments
If your customers are buying something from you, make sure to incorporate online payment options in your app. It eliminates the hassle and offers one-step checkout where customers can quickly add their billing information and pay.
Reporting and Analytics
When you integrate analytics in your web apps, you learn about your app’s performance and gain critical insights into customers’ behavior patterns. From keeping track of all essential data and optimizing your web app for better conversion and engagement, analytics take your business to a new level.
No matter which business you have, it’s essential for you to evolve according to the latest stats. Adding reporting and analytics features allows you to collect relevant market trends and user data and use it to boost your business growth.
Security
When retrieving so much data about your users, securing your web app is crucial to ensure safe transactions.
Web apps need an HTTPS certificate to maintain a secure connection between online users and apps. With HTTPS protocol in place, your customers will have the peace of mind that their data transfer and transactions are private and their accounts are safe. This lets them share their personal information and communicate without any hesitance.
In addition, Google only recommends sites and web apps that use HTTPS. So if you have a certificate, you’ll receive a significant boost in search rankings, hence more customers.
Search Engine Optimization
While websites can be easily optimized for search engines, it becomes a little tricky for web apps. You might face multiple issues that can affect your web app’s visibility. Here are a few ways to ensure better SEO performance:
- Use Schema.org metadata that’s relevant to your content to enhance your web app’s appearance in search engines.
- Utilize Fetch as a Google tool. It tells you how your web apps are indexed
- Google ignores fragmented identifiers, so try to avoid them
- If you’re offering content from different online sources on your web app, provide canonical tags to avoid duplication
User Rights Management
Various users will access your web app for different reasons. With robust user rights management, you can limit who sees which information. This also offers a viable solution to combat information overload and offer only the relevant information to your users.
Now that you know what to add to your web app to fulfill your project’s goals, you need a reliable web development company. With Xpeer, you can explore a wide range of custom web development companies.
Xpeer gives you access to top-performing companies, including app developers, eCommerce web developers, software testing companies, etc. With their help, you can get a competitive edge for your next project. Visit their website for details.