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Posted 05/03/2023 by WebMaxy

Hotjar vs Mouseflow: which one to choose?

Hotjar vs Mouseflow: which one to choose?

user behavior analytics tool can help you understand your users better by giving you in-depth and accurate insights. Choosing the right analytics tool that is hotjar vs mouseflowhotjar vs Lucky Orange, or hotjar vs fullstory can aid you in making significant changes and enhancing customer experience. There are many business benefits of using a user behavior analytics tool like hotjar vs Crazyegg, such as it can help you know your customers’ needs, wants, & expectations and deliver an awesome user experience.

The traditional web analytics tool like Google Analytics can help you gather quantitative data about your users. You can know the time duration, page visits, loading speed, and so on. But you can’t know why users exited your site without converting. Here, the user behavior analytics tools like crazy egg vs hotjar or lucky orange vs hotjar come into the picture.

The user behavior analytics tools can help you know why your users behave as they do. It can help you to collect qualitative customer data. By conducting a thorough qualitative data analysis, you can know your users’ issues, problems, and pain points. Here, in this blog, we will discuss some of the top user behavior analytics tools, Hotjar vs Mouseflow vs WebMaxy. This comprehensive information can help you to choose the best tool for your business as per your needs.

You can also check out an overview to see the differences between HotjarWebmaxy and Microsoft ClarityFullStoryCrazyEgg or LuckyOrange to get an idea of how these tools compare to each other.

Let’s talk about Hotjar vs Mouseflow first as they were old players in the industry.

Hotjar vs Mouseflow

Mouseflow was founded in 2009 by Lasse Schou with the intention of helping entrepreneurs like him to get the user behavior data that will help business owners and market owners. Soon, it grew to become an enterprise-grade software with multiple functionalities to collect data.

Hotjar arrived in 2014 with the intention of providing the same values to small to medium-sized businesses (SMBs). It continued to add features and grew to become one of the most preferred tools by both medium and large-sized companies for collecting user behavioral data.

Both Hotjar vs Mouseflow will help you to:

  • Create heatmaps and scroll maps that will help you see where your audience clicks and how deep they scroll through your content.
  • Build and launch different types of surveys that will help you know how your audience feels and whether you are satisfying them.
  • Record user behavior to improve the on-site experience.
  • Get contextual feedback from your visitors when they browse your site.

However, Hotjar can be hard on the budget of budding companies with limited resources. Fortunately, Webmaxy, the latest behavior analytics tool among the three, hotjar vs mouseflowhotjar vs crazyegg, and hotjar vs fullstory we have been discussing solves that issue.

Hotjar vs Mouseflow comparison


Major differences: Hotjar Vs Mouseflow

1. Session recording limit 

Hotjar offers limited session recordings which in turn leads you to get just fewer customer  insights. However, with Mouseflow there’s no limit to which you can capture your users’ sessions. 

2. Detecting website issues 

Both Hotjar vs Mouseflow helps you discover website experience issues. Hotjar’s Frustration Score uses 3 events to identify the potential issues while Mouseflow’s Friction Score takes more than 7 unique friction events into consideration. 

Hotjar’s Frustration Score is only available in the Observe Business and Scale Plan. But Mouseflow’s Friction Score is available in all plans without any additional cost.

3. Hotjar vs Mousflow Heatmap reports 

Hotjar offers heatmaps that tell you the density of clicks in the different website areas. Mouseflow heatmaps give you additional information with more than 10 data points per click to help you in optimizing your website for conversions. Its surface heat maps of the website elements can help you know what is getting maximum user engagement. 

4. Conversion funnels & form analytics 

Hotjar recently introduced conversion funnels as a feature of their Observe Scale Plan but they don’t offer form analytics. Mouseflow offers both conversion funnels and form analytics features. You can see how the visitors drop and convert throughout the different steps of the funnel. Form analytics helps you see how your website forms are performing.

5. Feedback responses 

Hotjar limits the number of responses you can receive from a campaign whereas you can get unlimited feedback responses in Mouseflow. 

Why WebMaxy is the better solution than Hotjar vs Mouseflow?

Webmaxy is the perfect solution for budding businesses who want to track their visitors closely. In the Hotjar vs Mouseflow vs Webmaxy conversation, ease of use and affordability are not the only advantages of Webmaxy.

Why choose webmaxy?

WebMaxy, one of the best hotjar alternatives aims to deliver the best user behaviour analytics to the users. We are the preferred tools for SMB’s and enterprise customers. Here why you should choose webmaxy for visitor analytics-

  • It is affordable and simple to use.
  • It is open of customization as per end user requirements.
  • It does not increase website loading time.
  • It has several advanced features and integration options.

Below are the features of Webmaxy that will assist you to collect all the visitor and user behavior data you might need.

Features of Webmaxy:

1. Heatmaps

It is a graphical representation of the click-density of a particular webpage. You can build heatmaps in Webmaxy within minutes by going to Analyze>Heatmap. Then, click on the “Create a heatmap” button at the top right corner.


You can view the click-heatmap of any page by clicking on the red play button across each page. You can create as many heatmaps as you want for different web pages.

 User behavior analytics tool 

You can compare the click patterns and densities of visitors from different devices through the dropdown at the top center. You can change the dates between which you want to see the data by using the option at the top right.

This way you can analyze which website elements and CTAs users are clicking on your website. You can use this information to position your CTAs relevantly and get more user engagement. 

2. Scroll maps

These show how deep your prospects scroll down on one of your web pages while browsing. This will help you understand how useful they find your content. You can use the toggle at the bottom center of the heatmaps to view scroll maps for that page.

Hotjar vs mouseflow vs webmaxy  

Based on the frequency of the depth of the scroll, the scroll map will be color coded. For instance, the red-colored area sees more engagement as compared to the green one.

3. Live session recordings

Go to Analyze>Sessions to access all the live recordings of the user sessions. You can find other details about the visitor such as location, device, and browser details as well.

hotjar vs  

To play the live session recording, click on the red play button. You can see how the website visitors interact and engage with your website. You can know how they view and navigate through your website. 

This accurate information can help you in making precise changes that enhance customer experience. Watching session recordings can help you in identifying any website issues or problems that your customers might be facing.

hotjar pricing  

You can add notes at various points in the clip to mark areas of improvement through the button at the bottom right.

3. Surveys

Webmaxy offers many templates that will help you to create surveys quickly. Navigate to Engage>Survey and click the “Create new survey” button at the top right.

User behavioral data  

You will get two options: start from scratch or build from a template. We recommend you choose the latter as it will simplify your process.

 mouse flow 

After setting the questions of the survey post and choosing a template, you can set them to pop up on certain pages when certain conditions are met.


4. Funnels

This feature of Webmaxy will help you to test the conversion rates of various funnels and campaigns by setting certain steps in a sequence you would want your visitor to take.

Navigate to Analyze>Funnels and hit the “Create new funnel” button at the top right and follow the instructions on the on-screen prompt.


You can modify the conversion funnels later if you want to through the green edit button in the middle. To view how a particular funnel is performing, click on the blue graphs icon on the left.

mouseflow vs 

Is WebMaxy better than Hotjar vs Mouseflow?

  • WebMaxy Analyzer is a user behavior analytics tool that can help you get a 360-degree view of your customers. You can know how your customers perceive your website and how they experience it. It can help you understand your customers’ behavioral patterns and trends. You can discover ways to enhance your user experience and boost conversion rates.
  • WebMaxy Analyzer comes with a wide range of features like session recordings, click & scroll maps, funnel view, form analytics, user insights, surveys & polls, feedback, segmentation, push notifications, and many advanced integrations. Make data-driven decisions and get better results. For a free demo & pricing plans, connect with our experts on call or email us at sales@webmaxy.co.

The verdict of Hotjar vs Mouseflow vs Webmaxy

To deliver value in every possible way to your target audience, you need to understand them which requires the right tool. There are three tools that help you collect behavior analytics data: Hotjar vs Mouseflow vs Webmaxy.

Webmaxy is the best option for budding businesses and solopreneurs for the following reasons:

  • You can get it up and running within minutes after signing up.
  • It will not make a big dent in your finances.
  • The customizable dashboard will help you gain insights within seconds.

Webmaxy offers a free 14-day trial. Sign up today! We hope we helped you choose the right tools in the Hotjar vs Mouseflow vs Webmaxy debate.

Get started with webmaxy today!

Select the best analytics tools for your business requirements.


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