The Internet is an inherent part of our lives. Today, we can do almost everything through the network: from shopping to connecting, we can be close, despite the distance, to our friends and family. The Internet has broken down any walls and has allowed us to be informed instantly, shop in just a couple of clicks, or share our daily lives. However, the Internet is not only beneficial for users. It is also helpful for companies, being the most extensive showcase globally, with an immense projection. Advertisements on the network have potentially increased, and we can now find them on practically any website with minimal traffic. Besides, creating an advertising campaign for your brand or business is easy. Whoever you're: a tutor, an essay writer, or a fitness trainer, you don't need to entrust this to a creative agency or refer to a marketing company. Using Google Ads, targeting Instagram and Facebook, you can easily set your advertising right to your target audience. It also one of the reasons which cause Internet advertising amount increasing.
Companies try to influence our behavior through advertising, which is a prominent part of our daily lives. Advertising it's a mechanism to capture the attention of potential customers and produce the impulse to purchase goods and services. Brand building and call to action are the main objectives of advertising.
Every day we receive between 3,000 and 5,000 daily marketing impacts, and 79% of people who connect to the Internet have an email or social network account, which enhances the integration of ads and interaction with companies. Advertising is everywhere and has become more prominent thanks to the Internet, a great showcase that brings together millions of advertisements tailored to our tastes and needs. And if a call to action is added to our excellent advertisement, new customers will not be long in coming. For example, on the PaperHelp website, you can find the button "Calculate Price" to let students know about the final price, which helps them decide to buy.
How does Internet advertising work?
Internet advertising aims to be more invasive and personalized. The daily incentive we receive is modifying our everyday behavior, persuading us, and calling us to action. Therefore, this type of advertising appeals directly to emotions to create a quick reaction in the user. However, it is invasive advertising because it is everywhere and very difficult to avoid. Any page, any social network sends us very difficult to avoid impacts.
Advertising is designed to move prospective buyers to action. To do this, it explicitly targets their emotions through affection and emotionality and reason, through arguments that help convince the user that the product or service is just what he or she needs.
With the popularization and extension of Internet use, advertising has become a massive tool through visual formats that provide relevant information to potential customers and generate a hook that invites them to click to learn more. The value of advertising content is fundamental for companies when it comes to converting users into customers.
Internet advertising is adjusted to our tastes, hobbies, and desires. It is more direct and generates a greater need to obtain any product or service, no matter how unnecessary it may be. And, on the other hand, ads on networks and websites generate more significant interaction with the end customer.
So, as we can see, the Internet has made globalization a reality and, with it, the globalization of markets and advertising. Thus, advertisements are the key to stimulating consumption and the economy of a country.