How to Add Facebook Pixel on Shopify

Hola, Shopify folks.

We meet again with a brand new Shopify tutorial by MageComp.

Today in this Shopify tutorial, we will learn about adding Facebook Pixel to Shopify store.

Let’s get started.

Contents [hide]

What is Shopify Facebook Pixel?

Shopify Facebook pixel is also known as Meta pixel. It is an analytical tool that generates a tracking code from your Facebook ads account and gets integrated into the header section of your Shopify eCommerce website.

The Facebook pixel for Shopify monitors your visitors’ performed actions and collects the data for you to help you refine your Facebook and other social media platforms’ advertising/marketing campaigns and maximize performance accordingly.

The data collected by Facebook pixel for Shopify can be used to display your ads to multiple audience groups based on their activities performed on your Shopify webstore.

How does the Shopify Facebook Pixel work?

As we discussed above, Facebook pixels for Shopify are snippet codes that are generated every time a visitor visits or views your landing page or website content. The Shopify Facebook pixel tracks all your visitors and matches your Facebook/Instagram users with your website users. The Facebook Pixel tracks:

1. HTTP headers: IP addresses, page location, web browser info., referrer, document, and the visitor using the website.

2. Pixel-specific data: Facebook Cookie and Pixel ID.

3. Button Click Data: Buttons clicked by your visitors, the pages a visitor opens by clicking the n

4. Optional Values: You have the option to utilize Custom Data events to track conversion value, page type, and other relevant metrics.

5. Form Field Names: Provide your customer’s personal information, such as your name, address, and quantity, when making a purchase.

How to Add Facebook Pixel to Shopify?

Step 1 – Create a Facebook account in the name of your store if you don’t have one.

Step 2 –

Create a Facebook Pixel code.

Once your Facebook account is set up,

Go to Settings > Events Manager.

Step 3 –

Copy the 16-digit Pixel number.

Step 4 –

After copying the 16-digit Pixel code, navigate to your Shopify admin and follow this path.

Shopify admin > Online store > Preference

Step 5 –

Paste the copied code in the Facebook Pixel field and Save your changes.

How to Implement the Facebook Pixel to Shopify via Shopify Integration?

Step 1 –

Go to Event Manager on your Facebook Business account.

Step 2 –

Choose your Pixel.

Step 3 –

Choose Continue Pixel Setup > Use a Partner.

“Note: Connecting Facebook pixel to Shopify store is a breeze if you’ve already installed it on another website. Just head over to the Events Manager and select Partner Integrations from the menu on the left-hand side. “

Step 4 –

Simply choose Shopify from the list of partner integrations.

Step 5 –

Follow all the required instructions, and you’re good to go!

Wrapping Up

That was tricky!

Shopify integrations can be tricky sometimes, but don’t you worry, we have a tutorial for each of your queries. If you are stuck in the middle of any of these steps, consult our Shopify experts or hire an experienced Shopify developer to make your Facebook integration done easily.

Happy Shopifying!