Written by It is no longer necessary to prove: that being present on the Internet is essential to growing your business. Having a professional account on social networks allows you to gain visibility without paying for advertising, to strengthen your brand image.
And therefore to build audience loyalty and increase your number of likes and therefore your turnover.
Linkedin is a media that is gaining popularity that you must therefore learn to use to your advantage, by publishing regular and quality content. To help you achieve this, we answer your question: how to make good LinkedIn posts for your business?
What is a Good LinkedIn post?
A quality LinkedIn post has similar characteristics to an SEO-optimized blog post. In particular, it should:
- Start with an attention-grabbing hook.
- Be adapted to the format of the platform: neither too long nor too short.
- Provide high-value-added content that answers its target’s questions.
- Be engaging with a CTA that invites your readers to interact in comments, or to share the post with their network.
These are all elements that allow a company to prove its authority.
Even if LinkedIn is not your priority now, use your account to announce the publication of new articles on your company website.
This allows you to kill two birds with one stone and take advantage of the complementarity of social networks and a company website.
Key Elements of a Great LinkedIn Post
1 Grab Attention from the Start
Start with something compelling, whether a surprising fact or an interesting question, to make your audience want to continue reading.
2. Be Clear and Direct
Keep your message straightforward. Avoid unnecessary mistakes and get to the point quickly so readers can easily understand.
3. Provide Real Value
Share insights or practical advice that helps your audience. Solve problems or offer something useful to your readers.
4. Encourage Interaction
Encourage your audience to comment, share, or engage with your post in some way. A simple call to action can boost your post’s visibility.
5. Use Hashtags
Include relevant hashtags to make your post easier to find, and tag people or brands to reach a wider audience and encourage connections.
By focusing on these elements, you can create LinkedIn posts that are not only eye-catching but also impactful and engaging.
How to Increase Your Engagement on Social Networks?
Answering the question “How to make good LinkedIn posts for your business?” is only part of the problem. Indeed, the goal is for them to be visible to as many users of the platform as possible.
To do this, you need to learn how to master the LinkedIn algorithm. It is regularly updated, which is why it is necessary to keep up to date with what’s new. However, there are some fundamental rules to follow, including:
- Develop a strong content strategy.
- Create an editorial schedule to publish content on a regular basis.
- Interact under posts from other accounts to gain visibility (comments, likes, saving posts, etc.).
- Collaborate with other content creators to reach more users and gain followers.
- Schedule and automate the publication of posts to maintain this momentum.
As you will have understood, the answer to the question “How to make good Linkedin posts for your business?” mainly revolves around valuable content, published regularly, on an account optimized to inspire the trust of Linkedin users.
Final Thoughts
Create effective LinkedIn posts for your brand, and focus on sharing content that adds real value for your users.
Consistency, engagement, and a strategic approach are key to boosting your visibility and growing your online presence.
By focusing on these key aspects, you can effectively build your business and connect with the right people.