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I’m not exaggerating. Last week in Manhattan I wore a washed-obsidian Entire Studios thermal hoodie and four different people asked me where it was from before I walked one block. ovohoodie That’s the 2025 stylish-hoodie tax in America. You either pay it or you look like everyone else. These are the exact hoodies that are […]

I have 68 hoodies in my apartment right now. drakemerchandise.net My girlfriend threatened to leave if I bought another one. So I did what any sane person would do: I wore every single one for a full week each—through 3 a.m. Uber rides home in Chicago, 6-hour delays at LAX, rainy Seattle dog walks, and […]

I’m just gonna keep it real with you: right now in America, your hoodie decides if your fit is fire or forgettable. https://thestussy.net/ One elite fashion hoodie + normal jeans + clean kicks = you look like you have a stylist on payroll. One mid hoodie = you look like you woke up in 2019 and […]