3 Critical Concepts You Must Master: Understanding Tags, Triggers, and Variables in GTM

Advertising Marketing and PR

If you’re diving into digital marketing, analytics, or conversion optimization, understanding tags, triggers, and variables is absolutely essential. These three elements form the backbone of Google Tag Manager (GTM) β€” a powerful tool that streamlines the way marketers deploy and manage tracking scripts on their websites. Despite GTM’s user-friendly interface, many professionals find themselves overwhelmed […]