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WebMaxy
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United States
Pune

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About WebMaxy

Adam Wilson comes with an experience of 12+ years in the IT industry. As a Customer Success Manager, he has been researching and trying to understand the customers’ behavior in different scenarios. He has also studied human psychology to relate it to the purchase journey of the customers. His published books on customer psychology and behavior have received many honors and awards from various enterprises.

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WebMaxy Articles


Klaviyo alternative: Comparing features and benefits

In today’s world, customers have become the main focus of businesses. In order to drive customers to a business, it’s important to provide an exceptional customer experience....


Maximizing ROI: Top 10 eCommerce marketing strategies

Are you just starting up with your ecommerce website? If yes, then you must be wondering what is the best way to establish your brand in the market. Launching an ecommerce...


What is Retargeting Ads? How Does it Work?

As you know advertising plays a major role in driving awareness and bringing people to your website. However, most of the people visit your website and leave without making any purchases....


Top 10 Affordable Marketing Automation Tools For Small Businesses

The world is progressing with new innovations and technologies. New inventions are being made to make our lives easier and better. Marketing automation is one of them. It can...


Klaviyo alternative: Comparing features and benefits

In today’s world, customers have become the main focus of businesses. In order to drive customers to a business, it’s important to provide an exceptional customer experience....


Implementing customer segmentation: Best practices for success

Due to globalization and the digitalization of the world, customers have many options to choose from. Nowadays, customers just want the best for themselves. Thus, it has become more...


WhatsApp Commerce: The Future of eCommerce Messaging

WhatsApp Commerce platform can help you reach, engage, convert, and remarket to customers easily. Reach customers where they are most active, engage and convert them easily, and boost...


Klaviyo alternative: Comparing features and benefits

In today’s world, customers have become the main focus of businesses. In order to drive customers to a business, it’s important to provide an exceptional customer experience....


How to Skyrocket your ROI with Google Ads Retargeting

Google remarketing is one of the most commonly used marketing tools by marketers. Retargeting ads Google can help you get your prospects and lost leads in the marketing funnel. Retargeting...


What are retargeting ads? How does it work?

As you know advertising plays a major role in driving awareness and bringing people to your website. However, most of the people visit your website and leave without making any purchases....


The ultimate guide to setting marketing budgets: Step-by-step process

To drive the best results, you need to allocate your marketing budgets to the right channels. However, it’s a tricky task for most of the businesses out there regardless...


How to find a person by phone number?

Want to find a person by phone number? Once you have got a person’s phone number, you might need other information to build their customer profile. In today’s advanced...


Creating a customer loyalty program that actually works

Most of the brands have been able to establish themselves just because of a loyal customer base. These customers won’t leave them even if they have to wait for some...


Behavioral segmentation: Personalizing the customer experience

As we all know, our behavior is affected by many factors like habits and background. People with similar habits and backgrounds might act in the same way. Behavioral segmentation can...


Simple steps to create an online customer engagement strategy

Nowadays, businesses aim to provide an exceptional customer experience to make customers stay with them for long. These days customers have got many options to choose from and...


Top marketing automation tools list in 2023

Nowadays, every business wants to improve its marketing efficiency and reduce operational costs. Here, the marketing automation tools come as the savior. However, there are so...


10 Customer Data Platform use cases that can drive business growth

You can create effective marketing strategies but if you are not targeting the right people then it will all go in vain. Similarly, even if you’re targeting the right people...


10 Customer Data Platform use cases that can drive business growth

You can create effective marketing strategies but if you are not targeting the right people then it will all go in vain. Similarly, even if you’re targeting the right people...


Webmaxy eGrowth: Best Customer Data Platform(CDP) with Shopify Integration

Do you remember the last time when you purchased something online? You might have done a lot of research before you made the final purchase decision. You might have watched videos...


Klaviyo vs WebMaxy: Which platform offers better automation tools?

In today’s world, customers have become the main focus of businesses. In order to drive customers to a business, it’s important to provide an exceptional customer experience....


Traditional marketing tactics: Are they still relevant in the digital era?

Traditional marketing is said to come into existence back in the 19th century. Earlier, marketing was limited just to print like newspapers, magazines, flyers, brochures, and other...


Proven strategies for creating social media content

Social media content has gained prominence over the last few years due to the benefits it provides. As per the statistics, social media is used by more than 60% of people i.e. 4.8...


Behavioral segmentation: Personalizing the customer experience

As we all know, our behavior is affected by many factors like habits and background. People with similar habits and backgrounds might act in the same way. Behavioral segmentation...


Personalization vs hyper-personalization: The future of digital marketing

Personalization has become quite popular over the last few years. The main reason is the benefits it is able to provide businesses. Creating hyper personalized experiences that...


A complete guide to creating a successful social media marketing plan

Social media marketing is a powerful way for marketers to promote products or services and increase brand awareness. Nowadays, everyone is available on social media platforms,...


Top 12 performance marketing agencies to improve your ROI in 2023

Performance marketing can help you to enhance your marketing efforts and increase ROI. It is no longer a new term with more and more marketers adopting it. However, with so many performance...


Essential marketing insights for businesses: Types and examples

Marketing insights are a combination of quantitative and qualitative data systematically collected with life/work experiences. Just collecting data that doesn’t make sense...


What are marketing campaigns? Types and examples

Marketing campaigns can help you create awareness and a lasting impression on your prospective customers. You can promote your products or services and make people take your desired...


Maximizing engagement with WhatsApp marketing

Whatsapp marketing can help you drive customer engagement and boost 150X ROI for your business. No matter if you have an ecommerce business or an education business; Whatsapp...


How to increase website traffic? Best strategies and tips

A website plays a vital role in the success of a business. It helps you build an online presence and increase brand awareness. A website is the first impression of a company and helps...


Top 10 eCommerce books every marketer should read

No matter if you’re starting your eCommerce business now or started it years ago, the scope of growth is endless. Learning and implementing new techniques can help you to take...


Actionable strategies for boosting your average email open rate

Emails have become an important part of business communication. They are the best way to reach out to customers without being intrusive. If you think just conducting email campaigns...


Why audience segmentation is crucial for your business growth?

Marketing can help you reach your target audience and increase brand awareness. Most often the marketing is done for a large audience. By doing audience segmentation you can target...


Margin vs Padding: Understanding the key differences

Margin and padding are important elements of web development and design. Sometimes, during the designing process confusion occurs between margin vs padding. Both margin...


Which marketing channels are worth your investment?

A marketing channel helps you promote your business to potential customers. Various digital marketing channels have emerged since the advent of the Internet. However, it...


The complete guide to website heatmap (Updated)

Website heatmap can help you understand your website visitors better. You can know where they click or what actions they take on your website. What elements do they notice, and...


The ultimate guide to understanding different types of marketing

For any business, it’s important to stand out from its competitor to become customers’ first choice. Whether your business is online or offline, you need to find the right...


The impact of eCommerce return rate on your business

eCommerce return rate has become a major concern for many eCommerce businesses. Many customers have started returning products for different reasons. Customers returning products put...


Hotjar competitors: A breakdown of features and pricing (2023)

Hotjar is a popular user behavior analytics tool in the market. However, it’s not necessary that what’s popular is the best. Presently, there are many other Hotjar...


Hotjar vs Google Analytics: A comprehensive comparison

Nowadays, the market is loaded with tons of analytics tools that claim to provide maximum and accurate analytics. Therefore, often it becomes difficult for business owners, marketers,...


Top email services providers to streamline your communication

Businesses often need to send different emails in bulk to create awareness, send offers, and so on. It’s important you make sure that all your emails are delivered...


How to sell products online? The ultimate Guide

E-commerce has become the easiest way for small businesses to sell products online. If you’re someone who’s thinking of how to sell products online. Then, you’re...


Maximizing your revenue: The advantages of eCommerce

Are you thinking of opting for an eCommerce business? If yes, then you are at the right place as here we will discuss the advantages of eCommerce and the disadvantages of...


Hotjar vs Mouseflow: which one to choose?

A user behavior analytics tool can help you understand your users better by giving you in-depth and accurate insights. Choosing the right analytics tool that is hotjar...


The Impact of famous slogans: 15 best examples

Advertising is done with the purpose of creating an impact and enticing people to purchase a specific product or service. The slogans have been a significant part of advertising for...


Can you buy followers on Instagram?

Today, Instagram is one of the most popular social media platforms. Almost everyone loves using Instagram, watching reels, and scrolling feeds. Now, let’s have a look at some...


Hotjar competitors: A breakdown of features and pricing (2023)

Hotjar is a popular user behavior analytics tool in the market. However, it’s not necessary that what’s popular is the best. Presently, there are many other Hotjar...


How to buy a website domain? A complete domain registration guide

Are you thinking of starting your own online business? If yes, then you need to buy a domain name and do domain name registration first. This might sound difficult but to buy...


25 Free photo editing apps that will transform your pictures

Nowadays, everyone is a photographer and wants to edit pictures on their own. Who doesn’t want to look good in photographs and there’s no harm in enhancing them. This is...


21 Best landing page examples that will inspire your next campaign

Landing pages play a major role in taking customers to the next step of the buying journey. A landing page basically offers prospects a resource like an ebook or free pdf in exchange...


What are heatmaps? The complete guide to website heatmap

Website heatmap can help you understand your website visitors better. You can know where they click or what actions they take on your website. What elements do they notice, and...


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