Suppose you are one of those Designers who have just created one of the best design pitches for their clients. The aesthetics are ever pleasant, with some of the best details and one of the best concepts too. However, One party wants to go in a different direction. What could have happened?
Professionals of logo design Dubai explain that robust designs do not just automatically sell themselves. Graphic design is a subjective form of art and it is not easy for clients to know what to select.
A lack of context or a convincing presentation can turn off the client and they may not be able to see all those pretty details that make the design the best in the market. At times they are not able to understand the designer’s deep thoughts in their approach to making the aesthetics stand out. No matter how perfect the concept is, the design has to be sold in a much better manner.
Fortunately, industry experts have decided to share some handy tips that work well when it comes to selling designs to clients.
Presentation matters!
When creating a brand for a business/company, it can be easy to forget that a first impression matters a lot for clients. The pitches should give businesses a new lease on life and help them dream about the future that is excising as the design work can work as the centerpiece of a lot of things.
This is not just about a single logo, a bottle label, a print ad, or a logo design cost; this is about the bigger picture. Designers must help their clients go on that bigger journey with them. They should help them visualize the design in real life and understand how it can be expanded in the days to come.
Contextualizing the design
Explaining work is always important. Clients cannot read the minds of designers. They need help in understanding the thought process behind the design by clearly walking them through the approach and showing them all the interesting details that are worth the salt.
Designers must explain to clients why they chose that particular font, color palette, aesthetics, and vice versa. They indeed have made something smart and thoughtful. Clients can miss out a lot if they are not told about it step by step properly.
Use keywords from their creative brief to demonstrate the way they have listened to them and how they have applied their requirements to their work. THis helps designers drive their pitch upwards. This also helps clients connect the design and vision more clearly. They can even appreciate the attentiveness.
No need to get stuck in the details
Providing clients with many options for a design project will require a robust viewpoint. The client should actually understand the whole concept first. Presenting design options having numerous similarities will be an issue and designers will be stuck in discussions with clients about color and layout options.
A pitch is about finding out the overall direction the client wants to go into and earning their enthusiasm about the project too.
Showcasing how it fits the industry
How does the design hold up against that of the competition is something every client will ask. This is where designers work their magic and worth out. They can help them visualize this through competitive research in their respective industry. This will then determine whether or not clients want to go in the same direction.
Carefully choose your words
It’s not about being rash or anything. It is about being careful when using unique lexicons of graphic and logo design, especially DPI, slugs, Raster, Leading, and Kerning. Not everyone knows these terms. When designers work with clients, it is hence important to translate design vocab into something that is understandable and approachable.
Over to you
Selling designs to clients isn’t an easy job. It is like explaining things to a child and gaining their trust in the best possible manner. Graphic design isn’t everyone’s cup of tea but once they understand the whole thing, then it is easy to sell the idea and concept to them with relevant ease. This is why graphic designers do work that is quite hard.