Top SEO Tips for 2025 — Whiteboard Friday

My first tip for that is to create brand awareness to drive branded searches. Now this is something you can track in Moz Pro. You can just put in your brand name, and that’s going to show you how many people are searching for your brand. Something I want to advise you to go a bit further is to put in your brand name plus the solutions or the products that you’re offering to see how much people are looking for your brand solutions.

For example, now a lot of people are searching for Domain Authority and they put Moz in front of that, or they’re searching for things like Moz Local. Those branded searches, the increase in branded searches is going to tell you that all the efforts they are doing towards brand SEO is showing some good results.

All right. What can you do to increase your brand awareness? Social media, digital PR, sponsorships, running promos and offering freebies, outdoor advertisement and paid media, SEO, and thought leadership.

Obviously, as SEOs, we’re just going to want to focus on this. But we’ve sat in silos for too long. So I want us to challenge ourselves to think about: How can SEO magnify other channels, and how can these other channels also magnify SEO? That way, we are all working towards a more unified goal that helps us achieve our brand target, whatever that may be.

For example, thought leadership can support SEO because if you have thought leaders or you are creating thought leadership content, that is going to be really great content strategy, and that is going to give you more traffic in organic and even off-organic.

Same with social media. You’re creating content. You can use social media to amplify the content they are creating on your blog. You can also use digital PR to amplify freebies or whatever promo that you’re running. Say you go to events and you’re doing events and things like that. You can use that to magnify your brand in front of people that are consuming your content.

It might not seem like SEO, but all of these different touchpoints working together can really make for great brand authority.

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