Written by Stickers are no longer just fun accessories—they’ve evolved into serious business tools for brands, entrepreneurs, and influencers alike. From e-commerce packaging that delights customers to promotional materials that spread brand awareness, these adhesive graphics have become essential marketing components. If you’re wondering what stickers sell the best in today’s market, this guide reveals the top trends and proven winners that are driving sales in 2025.
Why Stickers Are Hot Sellers Right Now
The sticker market has seen remarkable growth over the past few years, particularly in online marketplaces like Etsy, Shopify, and Amazon. Several factors contribute to this sustained popularity:
First, stickers represent an exceptionally low barrier to entry for creative entrepreneurs. With minimal startup costs and straightforward production processes, artists and designers can quickly transform their artwork into sellable merchandise without significant upfront investment.
From a practical perspective, stickers are lightweight, flat, and inexpensive to ship—making them ideal products for small businesses concerned with logistics and shipping costs. A single envelope can transport multiple stickers to customers worldwide without complex packaging or prohibitive shipping fees.
For established brands, stickers serve as walking advertisements when placed on laptops, water bottles, or vehicles. They create brand touchpoints far beyond their original distribution point, essentially turning customers into brand ambassadors through organic sharing.
Social media influencers have particularly embraced stickers as merchandise that feels personal yet remains accessible to followers across all budget levels. When featured in unboxing videos or story highlights, stickers generate excitement while subtly reinforcing creator branding.
Check out our guide on creative ways to use custom stickers for business marketing to explore more strategic applications.
What Stickers Sell Best Right Now?
When examining the current marketplace, certain sticker types consistently outperform others across different platforms and audience segments. Custom shapes and waterproof materials top the list when you ask sellers what stickers sell the best this year. Here’s a breakdown of the top performers:
Logo Stickers remain perennial bestsellers, particularly for businesses. These brand-focused designs serve dual purposes—reinforcing visual identity when included in product packaging while simultaneously encouraging customers to display the brand in their personal spaces. Minimalist, single-color logo stickers perform especially well for established brands with recognizable symbols.
Holographic Stickers dominate the premium sticker market, especially among younger consumers and aesthetic-focused creators. The prismatic, color-shifting properties create an elevated product that commands higher prices while still feeling accessible. Influencers frequently choose holographic finishes for limited edition merchandise drops to create perceived scarcity and value.
Waterproof Stickers consistently rank among top sellers due to their versatility and durability. Consumers specifically seek out waterproof options for applications on water bottles, laptops, outdoor equipment, and vehicles—items that regularly encounter moisture or environmental exposure. Vinyl and BOPP materials lead this category with their exceptional resistance to water and sunlight.
Custom Shape (Die-Cut) Stickers stand out dramatically in online marketplaces where visual differentiation drives conversion. Rather than standard circles or squares, intricately cut designs that follow the natural contours of the artwork create more perceived value and uniqueness. These distinctive shapes perform particularly well on visual platforms like Instagram and TikTok where their unusual silhouettes catch attention in crowded feeds.
Best Uses: How Businesses & Influencers Leverage Stickers
Understanding how successful brands and creators utilize stickers can provide valuable insight into potential applications for your own business:
E-commerce brands have revolutionized unboxing experiences by incorporating branded stickers into packaging. These small touches transform standard shipping boxes into memorable brand moments, encouraging social sharing and repeat purchases. Many successful online retailers now include collectible sticker sheets with orders above certain thresholds, creating anticipation and loyalty among repeat customers.
Influencers leverage stickers in multiple revenue streams—selling them as standalone merchandise, bundling them with higher-priced products, or strategically including them as surprise gifts with purchases. The perceived bonus value enhances customer satisfaction while extending brand visibility when displayed.
Local businesses increasingly use window stickers for seasonal promotions, collaborations with other local establishments, or community initiatives. These temporary displays create refreshed interest without the expense of permanent signage changes.
One particularly effective trend involves using branded stickers to seal packaging—turning a functional necessity into a branding opportunity. This technique works especially well with browse our range of best-selling round stickers perfect for packaging and branding.
For businesses looking to make a stronger visual impact, go bold with our any-shape custom stickers designed to stand out in online shops. The custom silhouettes create instant recognition even from a distance.
Pro Tips: Choosing Stickers That Will Sell
Creating stickers that consistently generate sales requires strategic design and material choices:
When designing for commercial appeal, simplicity often outperforms complexity. Bold graphics with limited color palettes tend to translate better to small formats while maintaining visual impact. Consider how your design will look at various sizes, as many customers purchase sticker packs containing multiple dimensions.
Material selection should directly align with your target audience’s intended use. For outdoor enthusiasts, waterproof vinyl provides necessary durability. Tech-focused audiences appreciate glossy finishes that complement device aesthetics. Minimalist or luxury brands often prefer matte finishes for their sophisticated appearance and tactile quality.
Consider offering themed collections rather than individual designs. Curated sets around specific themes, color palettes, or seasonal motifs provide greater perceived value and encourage larger purchases. Many successful sticker sellers report that themed packs outsell individual designs by significant margins.
Size variety within collections addresses different use cases simultaneously—smaller designs for phones and laptops, medium sizes for water bottles, and larger options for vehicles or wall decoration. This versatility expands your potential customer base without requiring entirely new designs.
“Need help picking materials? Learn what makes a Sticker Waterproof for outdoor and product use.” in our comprehensive guide.
Conclusion
From holographic finishes that capture attention to waterproof materials that ensure longevity, understanding what stickers sell the best positions your business to capitalize on this growing market. Whether you’re an established brand looking to enhance your packaging or a creator developing merchandise, strategic sticker choices can significantly impact customer engagement and sales performance.
By incorporating these insights into your sticker design and marketing approach, you’ll be well-positioned to create products that resonate with today’s consumers. Now you know what stickers sell the best, it’s time to pick your top design and start boosting your sales.
Ready to Create Your Own Best-Selling Stickers?
Explore PrintArabia’s custom options—choose from round, square, or die-cut shapes with waterproof finishes. Perfect for boosting sales online or offline! Shop our Round Stickers and Any Shape Stickers today.
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