Why Your Business Needs Commercial Videos

While various forms of media have a role to play in this digital age, one that’s been gaining increasing traction is video — short form, long form, and everything in between. With its ability to communicate messages succinctly and engagingly, it’s no wonder that videos are making waves in small business marketing. 

Read on to learn why businesses of any size, particularly small businesses, should consider commercial video for business expansion.

The Rise of Video Content

As we delve into the world of video, it’s essential to understand its growing popularity. Today’s consumers are increasingly visual, preferring content that’s quick to digest yet memorable and impactful. Consider video in Times Square, at your airport gate, or the gym; video is everywhere, even when you’re not sitting on your couch watching TV or on a commuter train with your phone.

The proliferation of smartphones and high-speed Internet has led to an explosion in video consumption. The average person spends over an hour and a half each day watching online videos, a figure projected to rise in the coming years. The average time on TikTok is over one hour and fifteen minutes — and the whole platform is video-based.

The Power of Video

The power of video lies in its ability to engage multiple senses simultaneously. It’s not just about telling a story; it’s about showing it. By incorporating visuals, sound, and movement, videos can create a multidimensional experience that’s more engaging and memorable than static content such as an image or infographic…

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